Florida Citrus RFP

When pitching a large local account like Florida Citrus, you need to submit something that stands out from the crowd. Something impressive, yet familiar to whet their appetites. Based on my sketches, a Jacksonville-based fabricator built eight orange crate binders to house the pulp of our presentation. Each binder was individually numbered, and the divider pages were alternating close-up shots of oranges, lemons and tangerines with stickers stating the name of the section. With less than a week’s time, this was definitely a challenging project; but in the end, it was a rewarding experience and a pretty tasty portfolio piece!

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