I’ve had the pleasure of working with Downtown Vision, Inc., Downtown’s Improvement District, on some logos to promote… well, promotions and events to increase traffic for Downtown bars and clubs. Downtown Straight Up! is a monthly happy hour open to everyone, but it’s targeted towards key Downtown organizations and decision makers. This fun little mark shows two buildings with a martini glass in the negative space between. Also note the sun overhead… or is it a tasty orange wedge? You decide!
The Core is an initiative which brings Downtown bars and clubs together to collectively offer promotions and educate people on the wide range of nightlife offerings. It’s tag line is “Hot Since 1901,” emphasizing the history of rebuild after The Great Fire of 1901 and urban culture only found Downtown. I was tasked with incorporating this sizzling theme with an existing place-making logo (the Downtown Jacksonville “bubble”) to create an overall look for The Core.
A Lakeland, Georgia-based blueberry farm approached me to design an identity for their brand. This farm, being relatively new to the market and located in a very rural area, needed a look that said, “We’ve been here for 100 years,” without actually being there for 100 years. I went for an old weathered sign look, starting with a clean, traditional design, then distressing it slightly. And if you’re wondering about the name, it’s no coincidence. The farmer is, in fact, my dad.
This pro bono logo was for a window cleaning company located in Charleston, South Carolina. I went for a look that would read well on a variety of platforms such as uniforms, vehicle wraps, television spots, business cards and flyers.