Halifax Health-Hospice of Volusia/Flagler advertises in half a dozen health care publications and needed a look that would set them apart from the competition in a heavily saturated Daytona market. After exploring a number of concepts, the client chose the “storybook” look. This route highlighted testimonials given from the prospective of loved ones, caregivers and doctors. It also gave me an opportunity to work with the very talented photographer Paul Figura on a full-day shoot to produce six images that complimented the emotional message of the testimonial. The print campaign also brought home Addy gold this year. Woohoo!