When you're trying to sell million-dollar plots of land near Tallahassee to wealthy hunting enthusiasts, you probably need more than a traditional mailer to get their attention. This idea came about when I was flipping through a specialty advertising catalog and found an antique-looking clock. Since I had already designed a promotional piece for the client, it simply had to be retrofitted into an accordion-style insert and glued into the lid of the clock. After screen-printing the logo on the cover all that was left was to get creative with the packaging. It certainly impressed the Addy judges and took home a gold award!