First Federal Money Fairy

During its Dollars 4 Debts campaign, First Federal decided to take on a spokesperson in the form of the Money Fairy. At the time, it was still undecided if she would be portrayed by an actor or by illustration, and I mocked up these three pieces to give the client an idea of how she could look if illustrated. They ranged from a tighter sketch, to a looser sketch to… well, outright cartoony. In the end, they went with a real person, but I always liked how these turned out.


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