What do you get when you combine a talent for clothing design with a bubbly personality, an eagerness for success and a love for… eggplant purple? You get Mitra! When this client approached me to brand her clothing line, her main concern was to have a logo that looked like high-end New York fashion, but could still be clean and simple enough to embroider on clothing labels. In the initial meeting, the client stated that she wanted the look to be feminine but not too girlie and professional but not too serious. The obvious solution was to model the logo after the designer herself. The thin uppercase font shows her professionalism, the eggplant blossom her femininity, the lowercase “i” her fun side and the arc through the “A” the big smile she had though our entire meeting.

Below are the alternate logos that we explored during the process.