Catlin Arctic Survey 2010

New year, new survey… new look? For the 2010 Catlin Arctic Survey, I went for a cleaner, more focused layout. The THIS IS campaign shows visuals of the scientists roughing it in the North Pole, while the headline pulls the relation back to Catlin and their dedication to insurance underwriting. This five-ad series ran in multiple business and insurance publications in the US and the UK.

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