The Core

The Core is an initiative which brings Downtown bars and clubs together to collectively offer promotions and educate people on the wide range of nightlife offerings. It’s tag line is “Hot Since 1901,” emphasizing the history of rebuild after The Great Fire of 1901 and urban culture only found Downtown. I was tasked with incorporating this sizzling theme with an existing place-making logo (the Downtown Jacksonville “bubble”) to create an overall look for The Core.

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