I’ve had the pleasure of working with Downtown Vision, Inc., Downtown’s Improvement District, on some logos to promote… well, promotions and events to increase traffic for Downtown bars and clubs. Downtown Straight Up! is a monthly happy hour open to everyone, but it’s targeted towards key Downtown organizations and decision makers. This fun little mark shows two buildings with a martini glass in the negative space between. Also note the sun overhead… or is it a tasty orange wedge? You decide!